IN FOCUS: THE DELOITTE CHINA & BALLARD POWER SYSTEMS JOINT WHITE PAPER “FUELING THE FUTURE OF MOBILITY: HYDROGEN AND FUEL CELL SOLUTIONS FOR TRANSPORTATION”, PART IThe alphaDIRECT Insight
The Deloitte China-Ballard joint white paper, published in 01.2020, focuses on TCO analysis of mobility applications. The white paper encompasses various transportation use cases in different parts of the globe, providing detailed cost comparisons between fuel cell electric, battery electric and internal combustion engine solutions. The white paper concludes that fuel cells will be the lowest-cost solution available within this decade, and sooner than previously expected. In this interview we review the implications for Ballard and the overall fuel cell sector. As with most technology, cost reduction is a significant factor in driving wide scale commercial adoption, with fuel cell technology already having been proven highly efficient and effective for certain transportation use cases. The white paper is available for download from Ballard’s website at www.ballard.com.
Shawn Severson: First, I would like to thank you, Ken for taking time to speak with us today. Last time that we spoke with Ballard Power Systems, we discussed Ballard’s manufacturing capabilities and production facilities. Today our focus will be on the total cost of ownership (TCO) analysis for fuel cell electric vehicles (FCEVs) versus battery electric vehicles (BEVs) and internal combustion engine (ICE) vehicles. But, before we get started, could you give us a brief introduction of yourself and your position at the Deloitte Asia Pacific?
Kenneth DeWoskin: Sure, Shawn. My name is Ken DeWoskin and I am a lifetime student of China and have worked extensively in the Chinese energy and mobility spaces. Even before the reforms began, I went to the Mainland in 1977, and prior to that, I was attending school in Taiwan in the 1960s.
I’ve had the pleasure to work in this industry for a long time and I watched East Asia, the Asia Pacific region and many economies grow and develop in their own unique ways to become major players in the world. This is especially true in terms of the auto sector, energy consumption, crude oil consumption, other material consumption patterns and similar sectors. I currently work for Deloitte as a senior advisor and consultant and I’m a former partner of PWC, having started their management consulting business in China in 1993 in Shanghai.
A lot has changed since then. China was still eight years away from joining the World Trade Organization in 1993, but countries around the world, including high tech players like Ballard, were becoming interested in China because of the population size, the very organized form of society and the potential market growth. I am personally particularly interested in the solutions that are emerging from Europe, the United States and Asia Pacific, for some of the world’s energy and environmental issues and am delighted to be talking about it today.